Because someone told them we'd solve what others couldn't.
A lot of our business still arrives by word of mouth. Brand teams hear a story from a peer — "Moti figured out the barrier", "Moti held the quality when we scaled" — and they pick up the phone. What keeps the stories going is simple: we take on packaging problems that don't have an off-the-shelf answer, and we invest real engineering effort from the first conversation — through development orders that let both sides validate the solution before scaling.